One of the most important parts of starting a business is establishing a brand. Potential customers need to be able to identify your company quickly and easily. A trademark is an effective way of letting people know that a product or facility belongs to your organization and that a website or social media profile is for your business.
A strong trademark can set your brand apart from the competition and make it easier for you to quickly connect with the right customer base. Once you have created a unique trademark for your company, how do you protect it so that other businesses can’t try using the same logo?
Your creation has protection as soon as you start using it
Copyright in general under United States law immediately extends intellectual property protections to you when you publish or make publicly available as original creative work. That includes the trademark or logo for your business. As soon as you begin using a design, that unique creative work has copyright protection that prevents others from using it without permission.
However, unofficial copyright obtained through publication may mean you have to take extra steps to defend your intellectual property. If another company tries to steal or duplicate your trademark, you may need to make your copyright more official before going to court. Registering a trademark and other intellectual property can be an important step in the early process of business formation.
The more you understand business law and your rights as an owner, the clearer the right path to financial success for your company will be.